SEO for e-commerce sites

Benefits Of SEO For Ecommerce

The purpose of any service website is to promote a product and services online. The purpose of an ecommerce site is to take it one step further and to allow your visitors to buy your service or products straight from your site.

The ecommerce website has numerous terrific advantages over the non-ecommerce website because it allows for the generation of revenue with little-or-no time spent in selling past the expense to have the website developed and preserved, and it does not need the visitor to call you throughout organization hours therefore helping secure the sale to an impulse purchaser.

If your website provides all the information that the buyer would desire, you can save significant money in sales time invested because the visitor can discover all the information they need to decide to purchase from you without using up your time or that of one of your sales personnel. But ecommerce websites have a serious disadvantage also, really few of them can be correctly indexed by online search engine spiders and thus will stop working to rank highly.

A non-ecommerce site may have the drawback on not being able to take the visitor`s cash the second they want to invest it, however if it can be discovered on the first page of the online search engine while your beautifully created ecommerce site sits on page eight, the advantage is theirs.

The vast majority of visitors will never get to see your website, let alone purchase from you, whereas a non-ecommerce site may lose sales since they don`t offer online however at least they have the ability to provide their message to an audience to begin with. So what can be done? The key remains in the shopping cart you select.

The biggest problem with numerous SEO-friendly ecommerce options is that they are created after the preliminary product. Shopping cart systems such as Miva Merchant and OS Commerce are not created with the main objective of developing pages that will be favored by the search engine spiders. The majority of shopping cart systems out there today are not in-and-of-themselves even spiderable and need 3rd party add-ons to help with even the lowest form of SEO-friendliness.

The cash you might have saved in picking an inexpensive shopping cart may effectively end up costing you your business in the long run, particularly if you are utilizing your shopping cart as the entire site.

There are basically two options to this problem. The very first is to develop a front-end site different from the shopping cart. What this will efficiently do is create a variety of pages that can be quickly spidered. The disadvantage to this strategy is that your website will permanently be restricted to the size of the front-end site. The 2nd choice is to select a search engine friendly shopping cart system.
Finding an SEO-friendly shopping cart system is far much easier said than done.

There are many aspects that need to be taken into consideration including the spiderability of the pages themselves, the personalization capability of the private pages, the ease of including products and changing the pages down the road, and so on.

BizAtomic`s E3 Ecommerce site is a feature-rich, safe and secure ecommerce option which enables you to quickly sell your products online. E3 Ecommerce is a complete option offering: integration with window shopping portals, Search Engine Friendly urls, effective marketing & reporting tools, integrated content management and an easy to use administrative interface.

If you`re looking for an eCom SEO service, then the Ecommerce SEO service from Digital Cornerstone is the ideal choice for the majority of businesses –  simply reach out, and one of their staff will help you out