Expert witnesses in search engine optimization (SEO) are people who can testify in court about various aspects of search engine optimizing (SEO). These experts can help your lawyer prove that you are following the right SEO practices. They should have a background in internet marketing and good computer skills. They should also be kept up-to-date on the latest trends and techniques.

A search engine optimization expert witness should have an understanding of the most common problems that can occur with a website. These include duplicate content and keyword density, sitemaps, and internal linking structure. Duplicate content is, for example: the same text being used on multiple pages. Keyword density is important but must be in the right ratio. Site maps are used to define the boundaries between different websites.

A search engine optimization expert witness should have many years of experience in this field. This person should be able to testify on the latest techniques and best practices in the field. The witness must also have previous experience in different roles in the industry. For example, Bill Hartzer is a search engine optimization expert who has been practicing for over 20 years. His extensive knowledge of the subject is evident in his numerous articles and reports. He is also available to testify as an expert witness regarding Google Shopping and Google AdWords.

An expert witness in search engine optimization should have experience in depositions and litigation. He should be able to communicate effectively with clients and provide references of happy clients. His testimony will help your attorney decide on the best course of action to take. The witness can also provide statistics regarding misimpressions in advertising campaigns. This information will help you calculate the costs of corrective advertising campaigns.